China Announces New Measures to Crack Down Upon Trademark Squatting

The State Administration for Market Regulation (SAMG) of the People’s Republic of China has recently issued Several Provisions for Regulating Trademark Application Actions (hereinafter referred to as the “Provisions”). The Provisions have a total of nineteen articles and are formulated for the purpose of regulating trademark application actions, curbing mala fide trademark applications, maintaining trademark registration management order and safeguarding public rights and interests. The Provisions will take effect as of December 1, 2019.

In accordance with the Provisions, trademark application actions will be deemed to be mala fide in the event of the following situations.